Cluster Analysis of Customer Data

From the 18,484 international customers used to build the dashboard in The Complete Power BI Practical Course 2022.

While K-Means Clustering on its own reveals little, Principal Component Analysis with K-means suggests ~5 clusters, which are clearly separated by any two of the PCA components.

Although segmented by gender by the K-means clustering, the plots confirm the suspicion that

the low income females and males belong to the one cluster.